ABOUT US
Why made4more exists
Made4More transforms the seemingly impossible into achievable goals. Through expert coaching in strength training and powerlifting, we help people build resilience, confidence, and longevity. Our clients are givers who spend their lives showing up for others. Here, they learn to show up for themselves.
HEATHER
Founder & HEAD Coach
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Heather is a certified personal trainer, barbell rehab specialist, corrective exercise specialist, and nutrition coach offering personal training sessions along with remote strength training and nutrition programs.
Raised mostly in NY, with stints in FL and VA and a final landing in the PNW, Heather grew up with a deep love for the outdoors, especially the forests and mountains. This passion for the outdoors led to 15+ years of climbing rock, ice and snow around the world and 10 years of teaching climbing skills and leading teams up mountains.
Heather’s love of being active - and the need to stay fit to safely lead teams on climbs - introduced her to strength training initially through CrossFit, then competitive bodybuilding, and now powerlifting.
After a couple decades of corporate life, Heather stepped away to pursue what mattered most to her: helping others discover that they are made for more. Despite being so active and in many leadership roles, Heather experienced debilitating panic attacks and anxiety for years. It was through strength training and healthy nutrition that she was able to go from living with anxiety and insecurity to living with confidence and positivity. Through her own personal experience, Heather believes strongly that movement is medicine, and the magic everyone is seeking is found in strength training and properly fueling your body regardless of age or experience level.
Whether you are new ato strength training or a seasoned athlete, Heather has the experience and knowledge and knows what it takes mentally and physically to reach your goals. She offers a structured strength training program that includes accountability and mindset coaching personalized to you.
Heather’s approach to coaching can be summed up in one word: personal. Hear what her client’s have to say: “Heather coaches her clients with the right balance of challenge, expectation, and encouragement, all backed by her in-depth knowledge of strength training, anatomy, and proper form. ”
There is a coach for every one, and Heather takes the time to make sure she is the right fit for you and your goals!
JUAN
Coach
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Juan is a certified personal trainer, boxing coach, and climbing coach offering personal training sessions.
Juan has always taken pride in his performance as an athlete, but for a long time, he felt his body didn’t reflect the hard work he was putting in. His journey began with dynamic training methods, focusing on kettlebells, calisthenics, and movement-focused conditioning. However, everything changed when he discovered barbell strength training. Initially, his goal was body recomposition, but he quickly fell in love with the process itself. The concepts of progressive overload and technical precision captivated him, revealing how small adjustments could lead to significant progress. He began to notice how his newfound strength translated into enhanced power on the pads and improved stability on the wall. His legs became stronger, his movements sharper, and his endurance more efficient.
As he integrated strength training into his routine, he finally started to build the physique he had always envisioned—one that matched the strength he had earned. The lessons he learned about strength, balance, discipline, and transformation inspired him to join the Made4More team.
Now, Juan is passionate about helping others achieve the same transformation: building a body that performs, grounded in strength and movement. Whether someone is pursuing performance goals or simply wants to feel stronger and more capable, he is here to help train with intention and unlock their true potential. -
Juan es entrenador personal certificado, entrenador de boxeo y entrenador de escalada, y ofrece sesiones de entrenamiento personal.
Juan siempre se ha enorgullecido de su rendimiento como atleta, pero durante mucho tiempo sintió que su cuerpo no reflejaba el esfuerzo que dedicaba. Su camino comenzó con métodos de entrenamiento dinámicos, centrándose en pesas rusas, calistenia y acondicionamiento físico basado en el movimiento. Sin embargo, todo cambió cuando descubrió el entrenamiento de fuerza con barra. Inicialmente, su objetivo era la recomposición corporal, pero rápidamente se enamoró del proceso en sí. Los conceptos de sobrecarga progresiva y precisión técnica lo cautivaron, revelando cómo pequeños ajustes podrían conducir a un progreso significativo. Comenzó a notar cómo su nueva fuerza se traducía en mayor potencia en los golpes y mayor estabilidad en la escalada. Sus piernas se fortalecieron, sus movimientos se volvieron más precisos y su resistencia más eficiente.
Al integrar el entrenamiento de fuerza en su rutina, finalmente comenzó a desarrollar el físico que siempre había imaginado: uno que refleja la fuerza que había ganado. Las lecciones que aprendió sobre fuerza, equilibrio, disciplina y transformación lo inspiraron a unirse al equipo de Made4More.
Ahora, a Juan le apasiona ayudar a otros a lograr la misma transformación: construir un cuerpo que rinda al máximo, basado en la fuerza y el movimiento. Ya sea que busquen objetivos de rendimiento o simplemente quieran sentirse más fuertes y capaces, él está aquí para ayudarles a entrenar con propósito y liberar su verdadero potencial.
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Being loyal to the M4M brand and community, by being consistent with quality of programming and coaching provided to clients as well as your own self development.
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The ability to make choices, take initiative and being empowered to act autonomously and responsibly.
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Demonstrate intentionality, self control, and effective use of time - leading by example.
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Show up authentically, honestly and genuinely. Showing up as yourself is the fastest way to build trust and allows clients to show up as their true selves.
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Engage with clients in a way that is attentive, present, motivating, clear, direct, timely, and professional. The more straightforward and effective our communication is, the more respect we’re given in return.
Our Values
Our community commitment
We believe that everyone is made for more and we help clients unlock their strength, fostering confidence, resilience, and a sense of capability. We view ourselves as partners in our clients’ wellness journeys, valuing the time, energy, and financial commitment they make to their health and wellness. Together, we focus on building a foundation for lasting strength and well-being.